Business Models
Dawn of the Dead
Breaking news: The news business isn’t dead. But that’s not because the news business was ever alive on its own terms. It’s because news was never a business. In fact, the idea that you can make a living out of news is a dream that many people have yet to wake up from.
Journalists leaving the industry – and there are hordes right now walking the streets like extras in a George Romero movie – talk up the prospect of setting up collectives that “sell” breaking news directly. The truth is, however, the audience isn’t buying. People won’t pay for general news. They never have….directly anyway. (more…)