Business Models
Burying the Lead
Much of the discussion around the future of mainstream media journalism is about money. Who’s going to pay the journos’ salaries? What’s a viable business model? Will the revenue generated by the erection of paywalls be sufficient to make up for the loss of audiences?
ABC Radio’s Saturday Extra took that angle recently, in an item entitled ‘Newspapers and the Media of the Future’. Norman Swan, standing in for regular host Geraldine Doogue, explored the issue with a single guest – Steve Allen of Fusion Strategy, a representative of the advertising buyers. (more…)