Journalism isn’t really a profession, much as some of its practitioners proclaim it to be. It’s much closer to being a trade or a craft. And like all crafts, success in journalism is usually achieved by getting not just one thing, but a number of small but critical things right.
These small things include spelling people’s names correctly, accurately reporting what people said, answering all the key questions like who, what, where, when and how, and, most of all, repeatedly asking ‘why’.
It’s the ‘why’ thing that’s falling down most right now. Continue reading