Media Business

Dawn of the Dead

Breaking news: The news business isn’t dead. But that’s not because the news business was ever alive on its own terms. It’s because news was never a business. In fact, the idea that you can make a living out of news is a dream that many people have yet to wake up from.

Journalists leaving the industry – and there are hordes right now walking the streets like extras in a George Romero movie – talk up the prospect of setting up collectives that “sell” breaking news directly. The truth is, however, the audience isn’t buying. People won’t pay for general news. They never have….directly anyway. (more…)

By Mr Denmore, ago

Typecast

Cast your mind back 17 years. A Reuters journalist prepared a report on the jobs data. loaded his script on the autocue, turned on his TV lights, positioned the ISDN camera, loaded his DIY graphics and went live to air on a digital feed to Tokyo. Afterwards, he wrote 800 words for the wire, recorded and cut a radio interview and turned around a 2-minute package for conventional TV.

Yes, that ‘multimedia’ journalist was me, which is why I’m surprised to read that “everything has changed” in the last 10 years and an entire new skillset is now required of journalists. Writing quick updates for the web is a huge imposition, it seems, and a radical departure from what came before.

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By Mr Denmore, ago

Citizen Kane to Citizen Mayne

Ten years ago, online publisher Crikey under then owner Stephen Mayne fought a fruitless battle with the Howard government to win access to the budget lock-up in Canberra. Despite producing what  was unequivocally journalism, Mayne’s operation was deemed not to be a media outlet. It’s a snub our newly digitising established media companies might want to consider.

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By Mr Denmore, ago

Death Notices

Many journalists, while naturally inquisitive about the world, have a curious blind-spot about the economics driving the industry supporting their trade. If only the public would buy newspapers again, they say, the advertisers would return and the industry would be saved. Yes, and if only kids would stop downloading music online, record stores might reappear.
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By Mr Denmore, ago

Class Consciousness

The debate over media regulation has reached an impasse: In the one corner, the unrepresentative left-liberal academic elitist swill seeking to silence free media with their jackbooted authoritarianism; in the other, the free spirited and unshackled mavericks of the Murdoch media bravely speaking the people’s truth to power.

It’s a debate made for the professional underdogs of News Ltd – the nominally working class warriors who find their capitalist cultural identity at News Ltd. These tribal folk love nothing more than to scratch their class itch by throwing bombs at bourgeois academics who have “no idea how real people live” out in the fabled suburbs. (more…)

By Mr Denmore, ago

Burying the Lead

Much of the discussion around the future of mainstream media journalism is about money. Who’s going to pay the journos’ salaries? What’s a viable business model? Will the revenue generated by the erection of paywalls be sufficient to make up for the loss of audiences?

ABC Radio’s Saturday Extra took that angle recently, in an item entitled ‘Newspapers and the Media of the Future’. Norman Swan, standing in for regular host Geraldine Doogue, explored the issue with a single guest – Steve Allen of Fusion Strategy, a representative of the advertising buyers. (more…)

By Mr Denmore, ago

Convergence or Submergence?

The history of media regulation in Australia is one of the communications bureaucracy playing a no-win game of catch-up with technology. Just as a regulatory regime is nailed down, another revolutionary distribution mechanism appears out of nowhere and rips up the floorboards again.

The final report of the government’s Convergence Review is an attempt to future-proof the rules for a digital age in which standalone notions of print vs broadcasting have been rendered obsolete by technology that allows media to deliver text, audio, and video over wired and wireless connections.

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By Mr Denmore, ago