An aspect of the ABC’s faux balance of recent years has been their metronomic recycling of Opposition press releases. There seems little judgement employed in selecting ‘news’ other than it is the Opposition saying it.

It seems plain that the motivation for running these ‘stories’ is not the newsworthiness of the content, but the need for the ABC to maintain a sense of balance in its political coverage, however superficial. But lost in all this is the fact that what the government does or says automatically has a higher news interest, simply because it is the government – it can do things.

The consequence is that so often a substantial policy announcement, with far-reaching consequences and wide public interest, is swamped within a few hours by the inevitable Opposition knee-jerk reaction that is mere point-scoring, positioning and crude politicking.

The ABC then keeps the Opposition’s manufactured ‘reaction’ story going by having the government ‘deny’ the implications. For an example, take a look at Gillard Out to Show Who’s Boss, which has the PM denying that Kevin Rudd will act as a one-man band on foreign policy. This particular story quotes three separate Opposition spokespeople on the same issue (Robb, Dutton and Pyne), which apart from being overkill, suggests it’s a coordinated attack.

What this example suggests, at best, is a lack of editorial imagination from the ABC (why not, for instance, interview a foreign policy expert on what Rudd will bring to the job?), and, at worst, a wholesale contracting out of its news judgement. This would not matter so much if it was an isolated incident, but anyone who consumes ABC news in any volume knows this is a pattern.

It is almost as if the country is cast in a permanent election campaign in which every issue is dominated by partisans seeking to score points for their respective teams. Lost in the mist is what the actual policy positions mean for the public. Climate change and the ETS was a prime example where partisanship, encouraged by ABC stopwatch reporting to stymie accusations of political bias, worked against the possibility of a wider and less histrionic public debate.

This is at the root of the widely recognised ‘he said-she said’ phenomenon in journalism and could be dealt with, as I remarked in my earlier post, by better news judgement outside Canberra, ideally by specialist editors covering the rounds of health, education, economics, foreign affairs, defence, social welfare, etc; Politics is not something that happens only in Canberra.

By the way, NYU journalism professor Jay Rosen has defined ‘he said-she said’ journalism in these terms:

  • There’s a public dispute.
  • The dispute makes news.
  • No real attempt is made to assess clashing truth claims, even though they are in some sense the reason for the story. (Under the “conflict makes news” test, see Annabel Crabb.)
  • The means for assessment do exist, so it’s possible to exert a factual check on some of the claims, but for whatever reason the report declines to make use of them. (laziness, lack of in-house expertise, time pressure, lack of reporting resource or a combination of all)
  • The symmetry of two sides making opposite claims puts the reporter in the middle between polarized extremes. (“we’re only reporting the news” defence)

Why can’t we have a debate in the media about this? If not, let’s start here….

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7 Comments

Hillbilly Skeleton · September 12, 2010 at 11:59 AM

It seems to me that it is the modus operandi of the Opposition to smother any good news story that relates to the Labor government with their own spin on things as soon as it gets into the media. It is well-known that there are a lot of conservative journalists working for the Opposition and who have stood for their party, such that the Coalition Opposition are almost a media organisation themselves these days, churning out the stories that the other media picks up and runs with, day in, day out. The Leader of the Opposition, Tony Abbott, used to be a journalist, so he knows how the game is played and he exploits that knowledge to the hilt. It's how the Coalition did as well as it did up to and including in the last election. They certainly didn't have any appealing policies worth a damn. And so, as they know they are on a good thing, they will be sticking with it. Pyne, Robb and Dutton appear to be Abbott's most convincing liars of choice. It just behoves the MSM to start calling them on it. Otherwise the Coalition will keep on fashioning the narrative for them until the cows come home. What else have they got to do with their time? They don't have any governing to do.
The ABC has to forget the faux balance and start doing their homework in order to catch the Coalition out more often. For too long they have just been leveraging the Coalition's lines and one-upping them to be even more bitchy towards the Labor government. This cannot continue because it is devaluing the status of the parliament and its elected officers, ultimately. And it also means there is no detailed analysis of policy occurring, as you say.
Basically, the question that needs to be answered is, are the journalists in the ABC there for their own and the Coalition's benefit, or for the Public's benefit?

dogma · September 12, 2010 at 11:09 PM

I had this discussion with my son last night while we were watching SBS news. He said it's probably the best news coverage because you get the whole story, a beginning, interviews with several different ppl and a ending. We discussed Jay Rosens “he said she said” reporting tactics and agreed that the current news system of reporting is inadequate. Giving the consumers the news as well as facts shouldn't be rarity and I can't believe that reporting has come to this.

Mr Denmore · September 12, 2010 at 11:15 PM

I notice News Ltd is in full self-justification mode today, with articles by Geoff Elliott, among others, accusing Laura Tingle writing against the interests of her readers (ie: telling the truth) and seeking to deflect criticism of the Murdoch spin as anti-democratic. Get used to lots more of this:

http://www.theaustralian.com.au/business/media/whats-next-a-press-gallery-ombudsman-for-for-a-sunshine-parliament/story-e6frg9bf-1225919793106

syburi · September 12, 2010 at 11:58 PM

That's not a bad idea really, though it would be all but impossible to implement. Any attempt to establish an impartial ombudsman would be so quickly bought off or otherwise controlled by The Evil Empire that there'd be little point. The ACCC is, afterall, completely toothless when it comes to intervening in Coles & Woolies so they'd be less than useless dealing with NL.

So it's down to either Parliament revisiting media ownership laws or consumers turning to indy media and boycotting advertisers in NL. Sounds like a rock and a hard place.

syburi · September 13, 2010 at 12:56 AM

Apparently Sen. Conroy has “promised” a full review of media ownership laws. http://bit.ly/cYSavI It's from the OO, so one wonders at the motive behind printing this.

Anonymous · September 13, 2010 at 9:56 AM

“The Federal Opposition says…” Grrrr, if I never hear that phrase again it will be too soon. The most overworked introductory words in ABC 'news' stories for the past couple of years. I just change stations now when the news comes on. That's when I listen to the ABC at all. I've almost given up with disgust at their running the news service of the public broadcaster as basically a platform for Liberal spin. The toxic fruits of a Howard-stacked Board of Directors.

If the Coalition were in government, I feel the Board (in its current line-up) would quickly lose the appetite for churning out the so-called “balance”. Overnight their ABC would become Australia's right-wing answer to Pravda. ABCNews24 Australia's version of Fox News. It's degrading and deplorable, and one more reason to hate Howard and his debasement of public institutions.

Anonymous · September 16, 2010 at 9:57 PM

Excellent assessment.
The first 'he-said she-said' has me SBS switching till the weather.
Good news: there seems to be some positive Australian current news (scientific/medical advances) creeping in to the news.
Considering the huge positive organisations in Sydney – is it so hard to get stories from Christian (largest group) agencies, education, health, etc

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